All Products

A tool for champions. With the NT11 technology we have been able to develop the highest performance Spey rod, built for the podium. Super light, super fast recovery and with an amount of pure horsepower that brings new levels of distance to your cast.

Slim and light fly boxes that is perfect for your euronymphs. Choose between 3 sizes that is all 13mm thick.

Color your leader and detect more strikes! The innovative High N Dry Sighter Wax is designed for streamside use and will allow you to mark your leader and tippet with various colors.

The Guideline Wool Fingerless Gloves keep your hands warm, even in wet conditions. With a high percentage of wool together with a balanced mix of elastic materials give them a snug, tight fit and warmth in all conditions.

Embrace 14' #9/10 is the big double hand fly fishing outfit. If going for salmon in larger rivers is your main thing, this is the fly rod and reel combo for you. With extra length and line weight you will cover big waters with ease.

This Embrace double hand fly rod and reel combo, together with our shooting head system is both a very “easy to cast” and versatile setup for many applications and situations. If a seasoned salmon angler was to choose only one fly rod, the 13´ #8/9 would be the answer.

This light double hand fly fishing combo is the perfect choice if you are going for migratory fish such as salmon, sea trout and steelhead in small to mid size waters. The rod and reel outfit, together with our shooting head system is both very “easy to cast” and versatile setup.

If you are going for migratory fish such as salmon, sea trout and steelhead in small to mid size waters, the Embrace Switch fly rod and reel combo is the perfect choice for you! The rod, together with the multi tip line, is a very “easy to cast” and versatile setup that is more than your average fly fishing outfit.

Targeting larger predators has never been easier! The Embrace 9' #9 fly fishing outfit is built for pike fishing but is equally suited for big carp and saltwater species. With the perfect balance of power and precision, this fly fishing kit allows you to cast large, wind-resistant flies effortlessly while maintaining full control during intense battles.

If you’re targeting coastal waters or casting larger streamers, the Embrace 9' #7 fly fishing outfit is the perfect choice. Designed with extra power to handle large flies and strong winds, this fly fishing kit excels in sea trout, big trout, and even light salmon or predator fishing.

The Embrace 9' #6 fly fishing kit is a versatile setup, perfect for trout, rainbow trout, sea trout, and perch. This specific rod and line weight combination is ideal for anglers who need better performance in windy conditions and when casting larger flies, while still maintaining smoothness and precision for delicate dry fly presentations.

The Embrace 9' #5 Fly Fishing Kit is the ultimate all-round setup for trout, rainbow trout, and grayling. Designed for versatility, it excels in dry fly fishing, delicate presentations, nymphing, and casting light streamers. With a perfectly balanced rod, reel, and line, this fly fishing outfit ensures effortless casting, making it an ideal choice for both beginners and experienced anglers.

The Experience WP Rolltop 21 is a rugged and waterproof 21-liter backpack, with a classic and secure roll-top closure. It is designed to offer exceptional carrying comfort while keeping your gear secure and protected at all times.

The Experience WP Zip 21 is a rugged and waterproof 21-liter backpack, featuring a quick-access, 100% waterproof zipper. It is designed to offer exceptional carrying comfort while keeping your gear secure and protected at all times.

The Guideline Experience Waterproof Waistbag 5 is a durable, waterproof waist bag designed for anglers. With smart storage, a 5-liter capacity, and exceptional comfort, it’s perfect for long days by the water.

A classic six-panel, low-profile cap made of durable 100% cotton twill. Perfect on and off the water, it features an anti-glare brim underside, rugged patina over time and adjustable metal buckle.

A classic six-panel, low-profile cap made of durable 100% cotton twill. Perfect on and off the water, it features an anti-glare brim underside, rugged patina over time and adjustable metal buckle.

The Mesh Trucker Cap combines durability and breathability with a six-panel design and ventilated mesh back panels. With an adjustable snapback closure it’s a versatile choice for any angler or outdoor enthusiast.

The Mesh Trucker Cap combines durability and breathability with a six-panel design and ventilated mesh back panels. With an adjustable snapback closure it’s a versatile choice for any angler or outdoor enthusiast.

The ULBC Packable Cap is an ultralight, foldable cap designed for comfort and convenience. Featuring an elasticated neckband, moisture-wicking sweatband, and durable lightweight fabric, it's perfect for active anglers.

The ULBC Packable Cap is an ultralight, foldable cap designed for comfort and convenience. Featuring an elasticated neckband, moisture-wicking sweatband, and durable lightweight fabric, it's perfect for active anglers.

ULBC Rain Jacket is the ultimate lightweight, waterproof, and packable jacket. Made with eco-friendly materials, it features a breathable design, adjustable fit, and smart storage.

Our model measures 183cm/80kg (6'0"/176 lbs) and wears size M

Carry the gear your way with the Experience Chest Pack. Lightweight, eco-friendly, and highly versatile, it offers five different wear options, thoughtfully organized compartments for all your equipment, and smart attachment to waders, vests and backpacks.

The Aeon Fly Reel combines timeless design with modern innovation and a state of the art drag system. It is a perfect fusion of beauty, durability, and performance, delivering both style and function on the water.


ETA STOCK JUNE 27th

Spare spools for Guideline Aeon fly reels available here in all colors and sizes. We offer spare spools to all our reel models, and its a great way to carry an extra line.

The Aeon Fly Reel combines timeless design with modern innovation and a state of the art drag system. It is a perfect fusion of beauty, durability, and performance, delivering both style and function on the water.

ETA STOCK JUNE 27th

Waterproofing the fly pre fishing gives a longer lasting effect on the floatability and the revitalizing process after you had a fish on. It has a special non-toxic formula developed for pretreating your fly home.

The best liquid floatant on the market in a 15ml dropper bottle and the same content as HnD Liquid Floatant. Smaller bottle is less bulk in your vest and with the dropper tip you can apply the floatant easier on certain areas on the fly.

SAFETY DATA SHEET

The Reel Bag keeps your reels, fly lines, fly boxes, and accessories organized and protected. Featuring a sturdy frame and soft padding, it offers adjustable dividers for customization and mesh pockets for safe storage.

Guideline Braided Backing is a nice dense backing made of polyester. 20lbs strength is normal for all types of trout fishing and line weights up to #7.

Pink squirmie with tungsten bead in 2" length, killer attractor fly!

Red squirmie with tungsten bead in 2" length, killer attractor fly!

Experience comfort and timeless style with the Scandi Hoodie, designed specifically for the passionate fly fishing enthusiast. Whether you're by the water's edge or by the fire, the Scandi Hoodie is your perfect companion.

Our model measures 183cm/80kg (6'0"/176 lbs) and wears size M

The Guideline Tactical Headover is a highly versatile garment that provides protection and comfort in various weather conditions. Made of 100% polyester, it retains its shape and features seamless construction in soft, comfortable fabric.

Guideline ULS Tips are a perfect match to our ULS Multi Tip lines, but also to other shorter bodies of various weights and brands. The lenght is 10´ and total weight is 4 grams. Available in 5 densities.

ULBC Tactical Jacket is the ultimate lightweight jacket with good movability and high breathability, ideal for hiking and fishing. It protects you from wind and mosquitoes and is ideal for all your fishing adventures.

Our model measures 184cm/78kg (6´1"/172lbs) and wears size L