The importance of fresh water cannot be emphasized enough, because it is what makes life on Earth possible. It also offers endless opportunities for fly fishing for classic species such as trout, char, rainbow trout and grayling in both still and running waters around the world. The gear needs to be well adapted to the different environments where the various species are found.

Amadou is a necessity for revitalizing dry flies. This is a perfect way of getting new life into your soaked and sinking dry fly.

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Fario Amadou

24.99 USD

Mini Zonker Natural Grey has a grey, discrete wing of squirrel zonker and a pearl coloured belly. A red hot spot on the underside has proven to be effective and the 4d hologram eyes makes the fly look very attractive.

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Mini Zonker Natural Gray 4cm

3.75 USD

Superpuppan is Lennart Bergqvist's classic that also calls "puppan" or just "puppa".

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Superpuppan Olive

2.49 USD

Multi-purpose dry/fly that works all season!

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2.49 USD

Streaking Caddis is a super popular caddis pattern and attractor fly. Can be fished with- or without movement.

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GL Streaking Caddis

2.99 USD

Europea 12, E-12 or "twelve" as they call this caddis fly imitation in Sweden is originally a French fly.

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Europea 12

2.49 USD

Guideline CDC WF is a low diameter fly line line that in a quiet and delicate way generate laser-sharp loops and present long leaders with pinpoint accuracy. If stealth is your approach, this is the line for it!

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Fario CDC WF

74.99 USD

The Elevation series is a super light and smooth medium fast action range of rods. Designed for anglers at all levels. Utilising sustainable production and eco friendly components.

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Elevation Single Hand Rod

279.99 USD

This is one of the best performing Japanese Fluorocarbons on the market.

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Egor+ FC Spools

18.99 USD

These Trout leaders are extruded to exacting standards from the highest quality co-polymers available. They have an extraordinary precision and unparalleled turnover for the most demanding trout angler.

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Power Strike Trout 9'

7.49 USD

Guideline Tactical Camo Cap is a high quality cap made of soft and comfortable Polyester.

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Tactical Camo Cap

36.99 USD

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The Experience Multi Harness is a supportive and adjustable chest carry system where rigidity and flexibility are reached through the molle system in combination with our very featured multi pockets.

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Experience Multi Harness

159.99 USD

Guideline ULBC Waistbag 3 is a small and lightweight waist bag that gives just the perfect storing space during your day on the water. It is designed to keep your equipment easy at hand at all times.

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ULBC Waistbag 3

94.99 USD

4 Cast is a true classic in the Guideline WF-line range and our all-time bestseller. If you seek a true all-rounder, 4 Cast+ is your best option.

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4 Cast+ WF

84.99 USD

The first ever Guideline Fly Reel to be designed exlusively for Trout Fishing. Every detail and every function has been developed with that one thing in mind; to create a perfect, lightweight, cool, dependable and yet solid reel for serious anglers.

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Fario LW Dk. Grey Green/Gold

359.99 USD

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Guideline NOVA represents the beginning of a new era for our fly reels. Through a comprehensive design study, innovative industrial design and recycled raw materials with a minimal footprint, we have created our most environmentally conscious fly reels ever.

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NOVA Black

149.99 USD

Guideline Multi Grip is a net system with different frames and exchangeable handles in various models. This model is Medium with PE-mesh net.

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Multi Grip Landing Net - M

54.99 USD

A great allround tool for the trout angler to remove hooks, open fly eyes and cutting thick mono.

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Forceps - Trout

19.99 USD

Highest quality, manufactured from an extremely tough cork material that also is used for making shoes. This gives a smooth, luxury and unusual look to these light weight flyboxes.

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Fario Slit Foam Fly Box S

26.99 USD

Guideline Ambush polarized sunglasses with matte demi red polycarbonate frame. Grey polarized TAC lens with Silver Revo mirror coating.

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Ambush Sunglasses - Grey Lens

51.99 USD

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Since 1993, knowledge and passion have been reflected in each of our products. We are dedicated to meet the high expectations of the modern fly angler with lesser impact on nature, while giving rise to everlasting moments by the water.

Because, at the end of the day, It’s all about the experience.