New Products 2025

Guideline TSL+ represents the evolution of tapered shooting lines, optimized for modern fly casting. Built on a low-stretch core for enhanced sensitivity and hook-setting power, the line features a slick, durable coating that minimizes friction through guides. Its 5-meter front taper increases overhang rigidity and line control, while the thin diameter-to-strength ratio ensures superior shootability.

The ULS+ Coated Shooting Line is designed for single-hand and switch rod fishing, and this floating line features a supple, low-memory coating and a 20 lb low-stretch core for superior control and performance. Looped at both ends and built for minimal resistance through guides, it offers excellent grip in cold or wet conditions. Eco-friendly and phthalate-free, it comes on a PLA spool in recycled packaging. Ideal for anglers seeking precision, durability, and sustainability.

Stay warm and stylish with the Scandi Hoodie – perfect for fly fishing trips, campfire evenings, and everyday wear. Made with 54% organic cotton, this durable and breathable hoodie combines comfort and performance. Featuring a Guideline front print and Trundle Gray color with olive tones, it’s designed to complement any outdoor gear.

Our model measures 181cm/74kg (5´11"/163lbs) and wears size M

Guideline Velcro Patches will stick to the fly patches featured on various garments and bags in the Guideline range, as well as on items from other brands. They are a great way to personalize your gear and express yourself by the water.

Guideline Velcro Patches will stick to the fly patches featured on various garments and bags in the Guideline range, as well as on items from other brands. They are a great way to personalize your gear and express yourself by the water.

These Velcro patches will stick to the fly patches featured on various garments and bags in the Guideline range, as well as on items from other brands. They are a great way to personalize your gear and express yourself by the water.

Guideline Velcro Patches will stick to the fly patches featured on various garments and bags in the Guideline range, as well as on items from other brands. They are a great way to personalize your gear and express yourself by the water.

Guideline Logo Eco Tee is a regular fit T-shirt made of 100% brushed and organic cotton with taped shoulders for comfort and fit retention. As the name says it's an ecological t-shirt for the environmentally conscious angler.

Our model measures 181cm/74kg (5´11"/163lbs) and wears size M

Spare spools for Guideline Scandi fly reels, available in Black/Blue and Black/Bronze colours in four sizes. Spare spools gives fly anglers a quick and easy way to change fly lines while fishing, but also a cost effective way to have additional lines ready for action.

The Guideline Scandi fly reels are precision-engineered for modern migratory fly fishing, featuring high-torque titanium drag systems, deep large-arbour spools, and ultra-smooth braking performance. Designed in Scandinavia and built for power, balance, and control in every fight.

The Guideline Scandi fly reels are precision-engineered for modern migratory fly fishing, featuring high-torque titanium drag systems, deep large-arbour spools, and ultra-smooth braking performance. Designed in Scandinavia and built for power, balance, and control in every fight.

Classic Trout WF is a series of well-balanced fly lines that covers more or less everything a trout angler needs. With a universal taper and an extensive density range, this is truly a great all-round series of weight forward trout lines for anglers at all levels.

Durable landing net leash with spring recoil and coated steel wire. Built tough with crimped loops and two easy-to-use carabiners for secure, flexible attachment. Also perfect for securing your wading staff when navigating difficult terrain and waters.

This Neck Gaiter is a versatile, seamless garment made from 100% Repreve® recycled polyester. Soft and comfortable, it offers UV protection and insulation, keeping you cool in summer and warm in winter. Wear it as a neck gaiter, headband, or face mask for all-season protection and style.

This Neck Gaiter is a versatile, seamless garment made from 100% Repreve® recycled polyester. Soft and comfortable, it offers UV protection and insulation, keeping you cool in summer and warm in winter. Wear it as a neck gaiter, headband, or face mask for all-season protection and style.

This Neck Gaiter is a versatile, seamless garment made from 100% Repreve® recycled polyester. Soft and comfortable, it offers UV protection and insulation, keeping you cool in summer and warm in winter. Wear it as a neck gaiter, headband, or face mask for all-season protection and style.

The Guideline Driva Zip wader is made from smooth and soft recycled polyester, offering durability and comfort for active days on the water. With excellent breathability and waterproofing, it features a PFAS-free DWR and an easy-to-use TiZip® MasterSeal zipper. Its functional design ensures comfort and performance while aiming to reduce its environmental footprint.

Our model measures 184cm/78kg (6´1"/172lbs) and wears size M

Slim and light fly boxes that is perfect for your euronymphs. Choose between 3 sizes that is all 13mm thick.

Color your leader and detect more strikes! The innovative High N Dry Sighter Wax is designed for streamside use and will allow you to mark your leader and tippet with various colors.

Embrace 14' #9/10 is the big double hand fly fishing outfit. If going for salmon in larger rivers is your main thing, this is the fly rod and reel combo for you. With extra length and line weight you will cover big waters with ease.

This Embrace double hand fly rod and reel combo, together with our shooting head system is both a very “easy to cast” and versatile setup for many applications and situations. If a seasoned salmon angler was to choose only one fly rod, the 13´ #8/9 would be the answer.

This light double hand fly fishing combo is the perfect choice if you are going for migratory fish such as salmon, sea trout and steelhead in small to mid size waters. The rod and reel outfit, together with our shooting head system is both very “easy to cast” and versatile setup.

If you are going for migratory fish such as salmon, sea trout and steelhead in small to mid size waters, the Embrace Switch fly rod and reel combo is the perfect choice for you! The rod, together with the multi tip line, is a very “easy to cast” and versatile setup that is more than your average fly fishing outfit.

Targeting larger predators has never been easier! The Embrace 9' #9 fly fishing outfit is built for pike fishing but is equally suited for big carp and saltwater species. With the perfect balance of power and precision, this fly fishing kit allows you to cast large, wind-resistant flies effortlessly while maintaining full control during intense battles.

If you’re targeting coastal waters or casting larger streamers, the Embrace 9' #7 fly fishing outfit is the perfect choice. Designed with extra power to handle large flies and strong winds, this fly fishing kit excels in sea trout, big trout, and even light salmon or predator fishing.

The Embrace 9' #6 fly fishing kit is a versatile setup, perfect for trout, rainbow trout, sea trout, and perch. This specific rod and line weight combination is ideal for anglers who need better performance in windy conditions and when casting larger flies, while still maintaining smoothness and precision for delicate dry fly presentations.

The Embrace 9' #5 Fly Fishing Kit is the ultimate all-round setup for trout, rainbow trout, and grayling. Designed for versatility, it excels in dry fly fishing, delicate presentations, nymphing, and casting light streamers. With a perfectly balanced rod, reel, and line, this fly fishing outfit ensures effortless casting, making it an ideal choice for both beginners and experienced anglers.

The Experience WP Rolltop 21 is a rugged and waterproof 21-liter backpack, with a classic and secure roll-top closure. It is designed to offer exceptional carrying comfort while keeping your gear secure and protected at all times.

The Experience WP Zip 21 is a rugged and waterproof 21-liter backpack, featuring a quick-access, 100% waterproof zipper. It is designed to offer exceptional carrying comfort while keeping your gear secure and protected at all times.

The Guideline Experience Waterproof Waistbag 5 is a durable, waterproof waist bag designed for anglers. With smart storage, a 5-liter capacity, and exceptional comfort, it’s perfect for long days by the water.

A classic six-panel, low-profile cap made of durable 100% cotton twill. Perfect on and off the water, it features an anti-glare brim underside, rugged patina over time and adjustable metal buckle.

A classic six-panel, low-profile cap made of durable 100% cotton twill. Perfect on and off the water, it features an anti-glare brim underside, rugged patina over time and adjustable metal buckle.

The Mesh Trucker Cap combines durability and breathability with a six-panel design and ventilated mesh back panels. With an adjustable snapback closure it’s a versatile choice for any angler or outdoor enthusiast.

The Mesh Trucker Cap combines durability and breathability with a six-panel design and ventilated mesh back panels. With an adjustable snapback closure it’s a versatile choice for any angler or outdoor enthusiast.

The ULBC Packable Cap is an ultralight, foldable cap designed for comfort and convenience. Featuring an elasticated neckband, moisture-wicking sweatband, and durable lightweight fabric, it's perfect for active anglers.

The ULBC Packable Cap is an ultralight, foldable cap designed for comfort and convenience. Featuring an elasticated neckband, moisture-wicking sweatband, and durable lightweight fabric, it's perfect for active anglers.