Christmas Gifts

The Guideline Loft Jacket is a lightweight, wind-resistant, and packable layer for fishing and everyday wear. Made from recycled materials and insulated with Guideloft™, it provides warmth, comfort, and practical features. It packs into its own pocket for easy storage.

Our model measures 183cm/80kg (6'0"/176 lbs) and wears size M

The Guideline Loft Jacket is a lightweight, wind-resistant, and packable layer for fishing and everyday wear. Made from recycled materials and insulated with Guideloft™, it provides warmth, comfort, and practical features. It packs into its own pocket for easy storage.

Our model measures 183cm/80kg (6'0"/176 lbs) and wears size M

The Guideline Loft Pants are a lightweight, insulated mid-layer for fishing and camp life. Made with recycled materials and Guideloft™ 40 g fill, it offers warmth, mobility, and packability. Designed to fit under waders and packs into its own pocket.

Our model measures 183cm/80kg (6'0"/176 lbs) and wears size M

The Guideline Loft Vest is a lightweight, windproof and packable layer for fishing and everyday wear. Made with recycled materials and Guideloft™ insulation, it offers core warmth, smart features and freedom of movement. Packs into its own pocket.

Our model measures 183cm/80kg (6'0"/176 lbs) and wears size M

The Guideline Loft Vest is a lightweight, windproof and packable layer for fishing and everyday wear. Made with recycled materials and Guideloft™ insulation, it offers core warmth, smart features and freedom of movement. Packs into its own pocket.

Our model measures 183cm/80kg (6'0"/176 lbs) and wears size M

ULBC Tactical Jacket is ultralight, windproof and highly breathable for hiking and fishing. Tightly woven bluesign®‑certified nylon fabric blocks mosquitoes without chemicals, dries fast and resists abrasion. UPF 50+ sun protection and generous storage with vertical zip pockets, Hypalon docking station and neck D-ring makes it a great garment for fly anglers on the move.

Our model measures 183cm/80kg (6'0"/176 lbs) and wears size M

ULBC Tactical Jacket is ultralight, windproof and highly breathable for hiking and fishing. Tightly woven bluesign®‑certified nylon fabric blocks mosquitoes without chemicals, dries fast and resists abrasion. UPF 50+ sun protection and ample storage with vertical zip pockets, Hypalon tool dock and neck D-ring makes it a great garment for fly anglers on the move.

Our model measures 183cm/80kg (6'0"/176 lbs) and wears size M

The Guideline Scandi fly reels are precision-engineered for modern migratory fly fishing, featuring high-torque titanium drag systems, deep large-arbour spools, and ultra-smooth braking performance. Designed in Scandinavia and built for power, balance, and control in every fight.

The Guideline Scandi fly reels are precision-engineered for modern migratory fly fishing, featuring high-torque titanium drag systems, deep large-arbour spools, and ultra-smooth braking performance. Designed in Scandinavia and built for power, balance, and control in every fight.

The Guideline Wool Fingerless Gloves keep your hands warm, even in wet conditions. With a high percentage of wool together with a balanced mix of elastic materials give them a snug, tight fit and warmth in all conditions.

Embrace 14' #9/10 is the big double hand fly fishing outfit. If going for salmon in larger rivers is your main thing, this is the fly rod and reel combo for you. With extra length and line weight you will cover big waters with ease.

This Embrace double hand fly rod and reel combo, together with our shooting head system is both a very “easy to cast” and versatile setup for many applications and situations. If a seasoned salmon angler was to choose only one fly rod, the 13´ #8/9 would be the answer.

If you’re targeting coastal waters or casting larger streamers, the Embrace 9' #7 fly fishing outfit is the perfect choice. Designed with extra power to handle large flies and strong winds, this fly fishing kit excels in sea trout, big trout, and even light salmon or predator fishing.

The Embrace 9' #5 Fly Fishing Kit is the ultimate all-round setup for trout, rainbow trout, and grayling. Designed for versatility, it excels in dry fly fishing, delicate presentations, nymphing, and casting light streamers. With a perfectly balanced rod, reel, and line, this fly fishing outfit ensures effortless casting, making it an ideal choice for both beginners and experienced anglers.

The Experience WP Rolltop 21 is a rugged and waterproof 21-liter backpack, with a classic and secure roll-top closure. It is designed to offer exceptional carrying comfort while keeping your gear secure and protected at all times.

The Experience WP Zip 21 is a rugged and waterproof 21-liter backpack, featuring a quick-access, 100% waterproof zipper. It is designed to offer exceptional carrying comfort while keeping your gear secure and protected at all times.

The Guideline Experience Waterproof Waistbag 5 is a durable, waterproof waist bag designed for anglers. With smart storage, a 5-liter capacity, and exceptional comfort, it’s perfect for long days by the water.

Carry the gear your way with the Experience Chest Pack. Lightweight, eco-friendly, and highly versatile, it offers five different wear options, thoughtfully organized compartments for all your equipment, and smart attachment to waders, vests and backpacks.

The Aeon Fly Reel combines timeless design with modern innovation and a state of the art drag system. It is a perfect fusion of beauty, durability, and performance, delivering both style and function on the water.

The Aeon Fly Reel combines timeless design with modern innovation and a state of the art drag system. It is a perfect fusion of beauty, durability, and performance, delivering both style and function on the water.

Bullet+ WF fly line is your top choice for streamer-, sea trout- or salmon fishing with singlehanded rods. It is virtually unaffected by wind and larger flies and shoots like a bullet.

This half terry wool sock is the perfect all-round choice for fishing during spring, summer and autumn. It has a felted lambswool knitting sole to insulate against a cold or damp environment. The sock has been technically knitted to ensure a comfortable fit for long fishing days and walks by the river.

This half terry wool sock is the perfect all-round choice for fishing during spring, summer and autumn. It has a felted lambswool knitting sole to insulate against a cold or damp environment. The sock has been technically knitted to ensure a comfortable fit for long fishing days and walks by the river.

This wool terry sock is made for fishing in cold water environments. A natural quality of wool fibre is that it stays warm even when it gets damp by condensation. By using terry loops on the inside, it gives the sock a layer of insulation / ventilation of air between your feet and the shoe. It can be used as a single sock, but also as an additional layer together with a thinner liner sock.

This wool terry sock is made for fishing in cold water environments. A natural quality of wool fibre is that it stays warm even when it gets damp by condensation. By using terry loops on the inside, it gives the sock a layer of insulation / ventilation of air between your feet and the shoe. It can be used as a single sock, but also as an additional layer together with a thinner liner sock.

The Elevation series is a super light and smooth medium fast action range of rods. Designed for anglers at all levels. Utilising sustainable production and eco friendly components.

The Guideline LPX Tactical features a brand-new, unique, lively casting, and fishing experience. The C.A.P M4.0 technology enables us to construct ultralight fly rods that possess the connection, power, stability, and smoothness you dream of in a trout rod.

The Elevation series is a super light and smooth medium fast action range of rods. Designed for anglers at all levels. Utilising sustainable production and eco friendly components.

Facing misty mornings on your next trip? Tuck one of our beanies into your gear bag, and be prepared for any weather that comes your way.

Facing misty mornings on your next trip? Tuck one of our beanies into your gear bag, and be prepared for any weather that comes your way.

The Experience Multi Harness is a supportive and adjustable chest carry system where rigidity and flexibility are reached through the molle system in combination with our very featured multi pockets.

Tough, large bag for storing everything from tippet spools, reels and fly boxes to computers, cameras and food.

Guideline Experience Waistbag 6 is a smart and functional waist bag that gives you plenty of room and keeps you organized during a day by the water. It is designed to keep your equipment easy at hand when needed.

Guideline ULBC Waistbag 3 is a small and lightweight waist bag that gives just the perfect storing space during your day on the water. It is designed to keep your equipment easy at hand at all times.

The Experience DW (Deep Wading) Vest is the minimalists dream, packed with clever solutions. Pockets can be adjusted vertically, and the vest is a one-size fits all design.

The Experience fly-fishing vest features adjustable pockets for the boxes, well thought out solutions for the tools and can be attached to Guideline backpacks.