In collaboration with Bonefish & Tarpon Trust

Guideline Silver Week

During this whole week, we donate 30% of our sales directly towards preserving stocks & habitat of bonefish, tarpon & permit

Wild fish stocks are struggling in many parts of the world, and we want to do our part by supporting organizations dedicated to their conservation. Instead of participating in Black Friday, we're celebrating Silver Week for the fourth year in a row to recognize the importance of preserving wild fish.

From Monday, November 24, through Sunday, November 30, 2025, we will donate 30% of our B2C sales revenue in the US to the non-profit organization Bonefish & Tarpon Trust. While we won’t offer special deals or discounts, a substantial portion of what you spend will contribute to the preservation of wild fish stocks throughout southern US, the Caribbean and Gulf of Mexico.

SUPPORT A GOOD CAUSE

Donate to BTT

The mission of BTT is to conserve and restore bonefish, tarpon and permit fisheries and habitats through research, stewardship, education and advocacy. Through science-based approaches, BTT is working to protect and enhance healthy, functioning flats fisheries and habitats in the Western Hemisphere, and restore those in decline. This work is being done in collaboration with other institutions and governments. Donate here

Support wild fish stocks with every purchase

Visit & make a donation

Here are the non-profit organizations we make our donations to

Visit & Donate