All Products

Magnus is one of those rare flies that has stood the test of time. Originally developed in Denmark in the 1970s, it quickly became a staple in Scandinavian saltwater fly fishing—especially for coastal sea trout.

Runar's Deceiver is a very popular imitation of a small baitfish and are to be considered as mandatory for saltwater fishing.

A vibrant twist on the coastal classic, Polar Magnus brings extra visibility and flash to your sea trout fishing.

Rubber legs are the thing!

CDC shrimps are soft flies with a lot of life and movement.

CDC shrimps are soft flies with a lot of life and movement.

CDC shrimps are soft flies with a lot of life and movement.

CDC shrimps are soft flies with a lot of life and movement.

Our fly kits consist of popular and well recongnized patterns. We have chosen to name the kits after usability, fishing situation or place.

Guideline Predator is a series of flies for pike, pike perch and large perch where flies with good volume and profile are important ingredients. The flies are about 20 centimeters in length, tied on #4/0 single hooks and available in three different models.

Guideline Predator is a series of flies for pike, pike perch and large perch where flies with good volume and profile are important ingredients. The flies are about 20 centimeters in length, tied on #4/0 single hooks and available in three different models.

This is a very effective imitation of a dragon fly nymph. This pattern is effective in lakes and ponds almost the entire season.

Guideline Whitey Ullarhaus is an articulated trout streamer tied on high quality hooks with stainless steel wire connection between the two hooks.

Salmon pink is a fish catching color!

The Yellow Con-Trolla is a fly for all water conditions. This fly will produce results from the very start of the season right until the last day.

Guideline Predator is a series of flies for pike, pike perch and large perch where flies with good volume and profile are important ingredients. The flies are about 20 centimeters in length, tied on #4/0 single hooks and available in three different models.

Our fly kits consist of popular and well recongnized patterns. We have chosen to name the kits after usability, fishing situation or place.

This fluorocarbon tippet material is highly abrasion-resistant and has ultra low visibility. Superb sensitivity and turnover. UV-protective interlocking Super Large Arbor spools.

Our improved Power Strike+ tippet and leader material is manufactured from the highest quality Japanese co-polymers available.

This is one of the best performing Japanese Fluorocarbons on the market.

Tippet rings extend the life of your tapered leader and make a stronger connection when you use different materials for leader and tippet. It's also a fast and flexible solution.

Extruded from the highest quality Japanese fluorocarbon available.

A great bug net, unlike most you can actually see through this one! The elastic band under your arms make it 100% bug secure. Use it when wearing a hat or cap.

The classical ”Flat cap” or ”six pence” have been worn by fly anglers on the rivers since way, way back. It was now time for us to have our take on this historical piece of headwear.

The classical ”Flat cap” or ”six pence” have been worn by fly anglers on the rivers since way, way back. It was now time for us to have our take on this historical piece of headwear.

Guideline Coastal Solartech Cap is a Supplex performance cap in navy color. Light weight for comfort, water repellent and stain resistant.

High profile foam front trucker cap with airy mesh panels on side and back.

Guideline GL Logo Cap is trucker cap with charcoal ripstop front and Grey back. Spandex mesh back panels offering stretch, breathability and comfort.

Guideline GL Logo Cap Heather Grey/Black is a high profile trucker with mesh back panels for breathability and FITMAX 70 sweatband for maximum comfort.

A Supplex performance cap. Light weight for comfort, water repellent and stain resistant.