All business activities affect nature to some extent. Our environmental vision is: “Clean All the Way
”, which means minimal environmental impact from our business as possible. This has been an ongoing process; our waders and jackets have been PFOA free for several years and we have removed products containing harmful chemicals that could cause damage in the Eco-system.
Still, after making an internal study of our products and value chain, we have concluded that Guideline can contribute much more. It is urgent and we have decided to make a difference!
Therefore, Guideline recently launched several new projects aimed at reducing environmental impact from our manufacturing and logistics. It is vital to eliminate the use of harmful chemicals that are likely to be transmitted into and have a negative impact on nature. These are fluorocarbons that among other things cause hormonal disruptions in all living organisms. We are also reviewing and minimizing our use of plastics (fossil fuels in manufacturing and the spread of harmful micro plastics) as well as reducing our CO2 emissions (global warming).
It feels important and correct but far from simple. It is easy to get paralyzed and do nothing when things get complicated. Guideline has decided to accept the challenge - by following the facts and stomach feeling - of reaching our long-term goals; become fluorocarbon-free, reducing our CO2 emission and minimizing plastic use in packaging.