For all designs in Guideline, we try to do as little impact on the nature as possible, meaning besides having longevity as a top priority. We always strive to find the most environmentally friendly materials that we can work with for each product. When it comes to our waders, we make sure that they are PFAS-free (per- and polyfluoroalkyl substances), which otherwise could bleed into the water and contaminate it. We also have a clear focus on minimizing micro plastics throughout our business.

Most of the materials we use are also either OEKO-TEX® or bluesign® certified, which guarantees that materials are manufactured with strict environmental and social standards. It assures consumers that the production process minimizes harmful chemicals, conserves resources, and promotes worker health and safety, contributing to a more sustainable and responsible supply chain.

We strive to use as much recycled materials as possible, as well as organic cotton.

You can learn more about the eco features for each individual product on their product pages.

We prioritize a reduced environmental footprint when designing our fly fishing hardware. On both rods and reels, we have pushed the boundaries far, resulting in both the Elevation rods and the NOVA-reel which really leaves a benchmark for how we want to take responsibility for the nature when we design fly fishing gear.

Elevation is our most eco-friendly rod series that is crafted with sustainability in mind. The blanks feature a matte, lightly buffed finish, and excess carbon waste is collected separately. Cork grips lack rubber reinforcements to reduce epoxy resin use. Reel seat metal parts undergo a clear anodizing process, avoiding toxins. Coatings and adhesives are made from low-toxic epoxy. The rods have sustainable single-leg guides with a gun smoke powder coat finish to avoid chrome plating which contains lead. Rod bag and tube cover are recycled polyester. The tubes are recyclable Polypropylene, lighter and smaller for transportation efficiency.

In 2023, the NOVA-reel represents the beginning of a new era for our fly reels. Through a comprehensive design study, innovative industrial design and recycled raw materials with a minimal footprint, we have created our most environmentally conscious fly reels ever. Constructed from recycled raw-material ingots, the reel is an aluminum marvel committed to sustainability. Notably, it proudly stands as a Single-Use Plastics-free product, with recycled 600D Fabric Reel cases and packaging.

We are measuring the CO2 footprint on both ingoing and outgoing shipments, according to the GLEC-standard. We always strive to choose the most environmentally friendly way of shipping, such as sea and train. In that way, we reduce our carbon emissions.

For our packaging, we mostly use recycled paper. We always try to make the packaging as small as possible, – a good way to scale down the size of the shipments.