Flyfishing and nature form a close relationship, where memorable moments are highly dependent on clean nature and healthy waters. For a flyfishing company like Guideline, our business activities and pure existence rest on these basic criteria – So, yes! WE CARE. Our value base is reflected in our lifestyle, in our environmental- and sustainability work and in our care for each other.

Green projects & goals

Achived Eco Goals

Guideline supports


It´s time to come clean. Every business affects nature in one way or another and we are no different. When we conducted a survey of our manufacturing and business processes, we detected great opportunities to do better if we only committed strongly to the task. We decided to go green and set up clear sustainable goals for our company. We named it ”Clean all the way”. 


This means we will do everything in our power to minimise our negative environmental footprint. From the developing and manufacturing process to materials and logistics. It´s a daunting task and it´s easy to get paralysed and end up doing nothing.


We are on a green mission and until now, we´ve managed to produce rods, lines and clothing with significantly reduced environmental impact.  We have redesigned packaging and minimised use of plastics, all in favor of nature.


We are not done yet; more is on its way. Read all about our work towards sustainable fly fishing on our website and please join us in the #fightfornature