Like a river was born from the desire of four friends with a great passion for fly fishing and a love for traveling around the world thanks to this fishing technique. From this passion, was born the project of a store dedicated entirely to fly fishing and  lifestyle, offering to the fly fisherman products, experiences, and the chance to share the love for fly fishing. 


From the sale of a few products of clothing, we have moved to run one of the largest stores in Italy, all accompanied by real fly fishing experiences around the world regularly updated! Store of 300sqm of fly fishing and technical clothing, with an external pool of 18 meters for testing rods and lines; a real paradise for fly fisherman! A large store where the customer finds a wide range of high-quality products and services, travel experiences, movies, and exciting photo reports. It is a welcoming environment where passion and lifestyle are the same.