The Guideline Power Team is very important to us. They are a key part of our success and we are proud of every team member. We are a team, we have the same passion for fly fishing and we are all fortunate to represent Guideline, a Scandinavian fly fishing company that makes exceptional gear for fly anglers all over the world. Our Guideline Power Team member work near the experienced staff of fly anglers inside Guideline and get a hands-on view of a company who has been developing fly fishing gear for over 25 years.

To read about our Power Team members in other countries please see our Norwegian website or Swedish website. 

Alessandro Negri (IT)

My name is Alessandro Negri and I was born in Milan in 1988. I took my first fly fishing rod at the age of three and since then I have never abandoned it. Over the years I have learned the different techniques such as dryfly fishing, nymph fishing and streamer fishing. This versatility has allowed me over the years to approach the fishing of the different species of fish presents in Italian rivers such as trouts, graylings, pikes, carps and asps. Over the years I have been passionate about fishing for Atlantic salmon traveling every year in northern Europe chasing the king of the river. I am also a passionate fly tyer from the age of seven when my dad gives to me my first fly vice. Fly fishing is part of my life 365 days for year, in Italy in fact I work also as a flyfishing guide and as a fly tyer. 

Álvaro G Santillán (ES)

Álvaro was born in the north of Spain where he fish since his early childhood. Specialized in trout sight fishing and atlantic salmon, Álvaro travels searching for the best fly fishing spots in each season of the year. Nature lover and photographer, he is always with a rod and a camera in his hands, waiting to capture the essence of fly fishing world. Álvaro combines his work as a guide with photography and media productions in

Alex Jardine (GB)

Alex was raised on a diet of fly fishing and I am pretty sure that Charles Jardine only gave him fly reels to play with instead of toys! Alex has fished for the England Youth Team, representing them at World Championship level over a 4 year period winning a team Bronze and a highest individual finish of 7th in the world. He has travelled extensively, looking after groups of people and guiding them as well as giving numerous casting demonstrations alongside his father. Alex ties flies for the Partridge pro team, is a qualified casting instructor and works for international fishing specialists Aardvark McLeod.

Chris Hague (GB)

Chris is based in Yorkshire where he teaches individuals, group workshops as well as mentoring people to become Professional Instructors. He also guides clients throughout the region. His qualifications include APGAI Single Handed, APGAI Double Handed, FFI Master Casting Instructor, FFI Two Handed Casting Instructor and he is a qualified mentor and L3 assessor. When Chris is not teaching, demonstrating or guiding he can be found with a fly rod in his hand chasing a variety of different species. Chris has fished all around the world and likes to seek unusual places to fish which have not already been tapped into by the destination fishing fraternity. For further information on Chris please visit

Cohn O'Dea (GB)

Cohn's introduction to fishing began as a poachers son aged 4 by carrying the rods and observing at Taymount in1974. His father (Cohn Snr),master fly fisher, J.T Third and Tay legend George McGinnis were his mentors and inspiration to learn, refine and improve all aspects of his casting repertoire and expertise. For him fly fishing on the river Tay has a special attraction. He has a complete symmetry with the rivers mystical union, unique challenges and ever changing moods; He continues to pass on his passion for salmon fishing teaching and advising anglers from around the globe who visit his beat on this mighty river. With his life long obsession, dedication and commitment we are proud to welcome Cohn as a Guideline ambassador and part of the Guideline family.

Dannny Vollertsen (DK)

Danny Vollertsen comes from Aabenraa in southern Denmark. He has been fishing since he was 2 years old and with the fly rod since he was 14 years old. When you live in a coastal city, you fish almost daily, but he also catches large salmon and sea trout in the Danish rivers. He has guided both Danish and German anglers by the coast. Fly tying is a big hobby.

Fabrice Bergues (FR)

Fabrice lives south west of France on the banks of the most beautiful salmon river and has been a dedicated flyfisherman since his early childhood. In the past years he has worked a lot on increasing the popularity of underhand casting and the use of shootings heads in salmon fishing in France with the use of tube flies. Nowaday, living right by the river Gave d’Oloron, he’s working as a guide and he’s arranging fishing, tying and casting clinics, and some hosted trips abroad.

Stevie Munn (N.IE)

Stevie Munn is from Co. Antrim in N.Ireland, he has fly fished all his life. He is a qualified Advanced Professional Game Angling Instructor in Fly Tying and Fly Casting with APGAI-Ireland and an APGAI fly casting instructor. Stevie worked in the angling sector for over 20 years and has been a Professional guide and fly fisher for many years for trout, salmon and a lough run wild brown trout. He has won many fly fishing competitions though mostly now fishes for pleasure. Stevie teaches fly casting and fly tying to all levels from beginner to advanced and has also given lessons at many schools. Stevie hosts fishing trips worldwide and can help you if you want to fish many of the Game angler’s paradises including Iceland, Norway and Argentina as well as his native Ireland, North and South. He also writes articles in many angling magazines.  

Torben Pedersen (DK)

I grew up in a fishing family in Skagen, northern Denmark, but moved away as a teenager. At that time fishing, and especially fly fishing, really got hold of me. Over the years I have been travelling a lot and on most trips I bring my fly fishing gear, and it has given me many great moments on the water. For the last 20 years, salmon fishing and seatrouts fishing has been my main focus. River Skjern and River Store å are the two salmon rivers where I spend most of my time. River Karup is the place i fish for seatrouts in the night time. I also spend my time giving courses, guiding and doing demo days. Flytying is another big hobby and passion of mine and I am an ambassador for I am looking forward to meeting you all and hope to see you by the water as well!


Aitor Coteron (ES)

I caught my first trout when I was 12 years old – that means 46 years ago. More than twenty years ago I took proper fly fishing. Since then I have been studying casting mechanics in depth. For several years I was administrator of the Spanish section of the Sexyloops board, regular contributor in casting forums, writer for the Spanish fly fishing magazine Danica and avid consumer of all info —on the net or on paper— regarding fly casting and fly fishing in general. I passed the Instructor test of the Spanish fly casting certification (PAIL) in 2006, the FFF CI test in 2009, and have been teaching fly casting for around 15 years now. I have fished in Spain, France, Germany, Italy, Norway, Slovenia, Croatia, Bosnia, USA, Argentina, New Zealand and Zambia. My casting and fishing musings can be found on Vimeo ( and on my own website (

Charles Jardine (UK)

After very nearly fifty years in the fly fishing business – and on a global stage – you would think there is little to excite a diehard angler. Not so. Charles is quoted as saying: “The prospect of working with Guideline is genuinely thrilling. Having been part of an industry surrounding the sport I love, for over fifty years you would think that the horizons become limited. Nothing could be further from the truth. Guideline embody a new era and absolutely fresh thinking: They are exciting. To be able to work along side my son Alex, Lewis Hendrie, Jim Curry and Christopher Rownes adds to the already exciting dimension. And to get to know the Scandinavian staff inside Guideline and product manager Leif Stävmo will definitely keep this old chap on his toes.

Dave Parkes (GB)

Dave is a real fishing nut, he love fishing for all types og fish, all game fish, sea bass and coarse fish. He's passion is seatrout fishing at night, followed by spring salmon, as long as he has a fly rod in his hand he is happy. Dave is retired which enabels him to do a lot of fishing on his home waters in Wales. For the last 20 years he have been going on annual trips to Norway and Russia.

Ivan Capaul  (CH)

My name is Ivan, born 1975 and grew up in a fantastic surrounding by the mountains of Switzerland. I am responsible for various departments in sports activity in a popular ski resort in Switzerland.Fishing is more than a hobby for me. It's pure passion, pure energy. It` s a lifestyle. My favorite type of fly fishing is still chasing brownies with the dryfly. I am grateful that I have the opportunity to travel around the world and fish. I was in Argentina, Canada, Russia, Iceland and in a lot of places up north in Europe. And caught different species of fish. I do love also fly-tying and tie all flies by myself. 

Jan Eckmann (CH)

Jan was born in Switzerland where his passion for fishing started in his early childhood. You won’t find Jan in a fancy fly-fishing lodge. But maybe on a remote back-country river in New Zealand, Russia or Patagonia sight-fishing for brown trout in remote crystal-clear headwaters. During his fly-fishing adventures around the world Jan fell in love with the beautiful rivers of New Zealand almost a decade ago and he has returned to New Zealand’s back-country for months every year. With his fly rod in one hand, a survival kit in the other and a rucksack on his back he is willing to take the risk of the unknown and has walked the length of New Zealand and has spent weeks in the wilderness. Jan is a certified FFI Instructor and if he is not fly-fishing he is either in the boxing ring, skydiving or working as a partner of a Multy Family Office Business in Bern, Switzerland. Follow Jan’s adventures on Instagram: @1757_eckmann.

Kevin Shone (IE)

Kevin has made a full time career out of guiding on the River Suir system in Ireland. Growing up on the banks of the river Suir he was destined to become a guide from a young age.  His passion for catching both salmon and trout has lead to career in the sport where is a full time guide and sales advisor at Clonanav Fly Fishing – Irelands leading outfitter and fly fishing store.  His main area of expertise is river trout fishing and he guides anglers from all over the world to catching large difficult trout on the Suir system.  Using a variety of techniques including Euro Nymph, Dry Fly and steamer to great effect.  He is also a very keen salmon angler spending a lot of his spare time fishing for salmon in both the river Suir and Munster Blackwater. And also plays a big part in youth development in his local fishing clubs.

Kieran Conlon (IE)

Kieran started fly fishing at the age of 5 and has been at it ever since. When not fishing on his home rivers in Southern Ireland he can be found guiding and teaching other anglers in their pursuit of Atlantic Salmon on many of the famous rivers in the region. He also enjoys searching out large predatory early season Brown Trout as well as Seatrout on Balmy Summer nights. He now holds APGAI Ireland's Advanced Two handed Instructor and Guides qualification. Kieran also gives casting demonstrations and clinics specializing in practical techniques using modern equipment while keeping it simple and efficient.

Javier Pena (ES)

I was born in Madrid, capital city of Spain in 1976, where I currently reside. I started fishing and fly tying my own flies at age of 14, something that really soon became more than just a hobby but a great passion and a way of living. I consider myself a restless fisherman, always in constant evolution and looking for new challenges, this has got me chasing all type of species and to dominate all types of techniques with the rod, being dry fly fishing, tandem and euronymph, the one I use the most. Although, I recognize that one of my biggest weaknesses is sight-fishing, this is something that makes me do great follies. At the moment I colaborate with one of the most important fly fishing stores in Spain, where I teach fly tying courses, fishing techniques, guided fishing and adviser in everything related to fly fishing of salmonids and cyprinids. You can see even more on my facebook page “Javier Peña” or instagram @javitralla.

Miren Elosegui (ES)

I was born in 1984 in the Basque Country, a little region situated in the north of Spain. Five years ago, I began to love the fly fishing taking it as a game on the grass through the fly casting. From the beginning, I got completely hypnotized by the loops in the air. I am mainly a brown trout angler. Spain is a country with a temperate weather which allows me to practice dry fly fishing during all the season, combining different altitudes and latitudes in search of the desired hatches. Fly fishing matches all my greatest passions: outdoor activities, adventure and being in touch with nature. I consider myself a fanatic of dry fly fishing using ultralight equipments, always looking for wild trouts in well preserved river sections and a strong supporter of the “catch and release” philosophy. Follow my photos and adventures on Facebook Miren Loops or on Instagram @mirenloops

Mark Strong (GB)

Mark has fished the river Eden in Cumbria for over 30 years, he started fishing for trout at first but then discovered his love for Atlantic Salmon, seven years ago he became the upper Eden riverkeeper/ghillie for the famous Yorkshire fly fishers club looking after 13 miles of prime trout and salmon water on the middle/upper river Eden, he is as keen today as he was over 30 years ago and when not advising and guiding members and guest of the club can be found on the water learning and fine tuning his techniques and river craft weather it be trout or salmon, Mark enjoys fly tying for himself and members of the club, he enjoys his role on the river and gets to meet lots of interesting people who’s passions are all the same he also claims that you have had a bad day if you don’t learn something about our wonderful sport.

Neil Barcock (GB)

Neil started fishing aged 7 on the local rivers Cocker and Derwent in Cumbria, atching trout and sea trout.Caught his first salmon aged 9 on the worm fishing the Cocker.Then aged 11 caught his first salmon on fly with a cane rod from the same river.Have been game fishing for over 52 years. Neil was taught speycasting, and mentored by the late Hugh Falkus whom he fished with on the Derwent and was a personal friend.Neil also features in his “Speycasting” book. Neil is an AAPGAI instructor and guide on the Cumbrian Derwent and keeper/Ghillie on several beats. Neil now fishes extensively on all the major Scottish salmon rivers, has fished all over the UK and Ireland.Salmon fished Norway and British Columbia also saltwater fly fishing in Cuba and Bahamas.He organizes bespoke salmon fishing trips to Norway and Canada, Neil is an avid salmon fisherman and loves fishing the large rivers Tay and Spey. 

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