Guideline Ambassadors Europe    

The Guideline Ambassadors are very important to us. They are a key part of our success and we are proud of every team member. We are a team, we have the same passion for fly fishing and we are all fortunate to represent Guideline, a Scandinavian fly fishing company that makes exceptional gear for fly anglers all over the world. Our Guideline Power Team member work near the experienced staff of fly anglers inside Guideline and get a hands-on view of a company who has been developing fly fishing gear for over 25 years.


Alessandro Negri (IT)

My name is Alessandro Negri and I was born in Milan in 1988. I took my first fly fishing rod at the age of three and since then I have never abandoned it. Over the years I have learned the different techniques such as dryfly fishing, nymph fishing and streamer fishing. This versatility has allowed me over the years to approach the fishing of the different species of fish presents in Italian rivers such as trouts, graylings, pikes, carps and asps. Over the years I have been passionate about fishing for Atlantic salmon traveling every year in northern Europe chasing the king of the river. I am also a passionate fly tyer from the age of seven when my dad gives to me my first fly vice. Fly fishing is part of my life 365 days for year, in Italy in fact I work also as a flyfishing guide and as a fly tyer. 

Alex Jardine (UK)

Alex was raised on a diet of fly fishing and I am pretty sure that Charles Jardine only gave him fly reels to play with instead of toys! Alex has fished for the England Youth Team, representing them at World Championship level over a 4 year period winning a team Bronze and a highest individual finish of 7th in the world. He has travelled extensively, looking after groups of people and guiding them as well as giving numerous casting demonstrations alongside his father. Alex ties flies for the Partridge pro team, is a qualified casting instructor and works for international fishing specialists Aardvark McLeod.

Dannny Vollertsen (DK)

Danny Vollertsen comes from Aabenraa in southern Denmark. He has been fishing since he was 2 years old and with the fly rod since he was 14 years old. When you live in a coastal city, you fish almost daily, but he also catches large salmon and sea trout in the Danish rivers. He has guided both Danish and German anglers by the coast. Fly tying is a big hobby.

Cohn O'Dea (UK)

Cohn's introduction to fishing began as a poachers son aged 4 by carrying the rods and observing at Taymount in1974. For him fly fishing on the river Tay has a special attraction. He has a complete symmetry with the rivers mystical union, unique challenges and ever changing moods; He continues to pass on his passion for salmon fishing teaching and advising anglers from around the globe who visit his beat on this mighty river. With his life long obsession, dedication and commitment we are proud to have Cohn as a Guideline ambassador.

Aitor Coteron (ES)

I caught my first trout when I was 12 years old – that means 46 years ago. More than twenty years ago I took proper fly fishing. Since then I have been studying casting mechanics in depth. For several years I was administrator of the Spanish section of the Sexyloops board, regular contributor in casting forums, writer for the Spanish fly fishing magazine Danica and avid consumer of all info —on the net or on paper— regarding fly casting and fly fishing in general. I passed the Instructor test of the Spanish fly casting certification (PAIL) in 2006, the FFF CI test in 2009, and have been teaching fly casting for around 15 years now. I have fished in Spain, France, Germany, Italy, Norway, Slovenia, Croatia, Bosnia, USA, Argentina, New Zealand and Zambia. My casting and fishing musings can be found on Vimeo ( and on my own website (

Miren Elosegui (ES)

I was born in 1984 in the Basque Country, a little region situated in the north of Spain. Five years ago, I began to love the fly fishing taking it as a game on the grass through the fly casting. From the beginning, I got completely hypnotized by the loops in the air. I am mainly a brown trout angler. Spain is a country with a temperate weather which allows me to practice dry fly fishing during all the season, combining different altitudes and latitudes in search of the desired hatches. Fly fishing matches all my greatest passions: outdoor activities, adventure and being in touch with nature. I consider myself a fanatic of dry fly fishing using ultralight equipments, always looking for wild trouts in well preserved river sections and a strong supporter of the “catch and release” philosophy. Follow my photos and adventures on Facebook Miren Loops or on Instagram @mirenloops

Ivan Capaul  (CH)

My name is Ivan, born 1975 and grew up in a fantastic surrounding by the mountains of Switzerland. I am responsible for various departments in sports activity in a popular ski resort in Switzerland.Fishing is more than a hobby for me. It's pure passion, pure energy. It` s a lifestyle. My favorite type of fly fishing is still chasing brownies with the dryfly. I am grateful that I have the opportunity to travel around the world and fish. I was in Argentina, Canada, Russia, Iceland and in a lot of places up north in Europe. And caught different species of fish. I do love also fly-tying and tie all flies by myself. 

Kevin Shone (IE)

Kevin has made a full time career out of guiding on the River Suir system in Ireland. Growing up on the banks of the river Suir he was destined to become a guide from a young age.  His passion for catching both salmon and trout has lead to career in the sport where is a full time guide and sales advisor at Clonanav Fly Fishing – Irelands leading outfitter and fly fishing store.  His main area of expertise is river trout fishing and he guides anglers from all over the world to catching large difficult trout on the Suir system.  Using a variety of techniques including Euro Nymph, Dry Fly and steamer to great effect.  He is also a very keen salmon angler spending a lot of his spare time fishing for salmon in both the river Suir and Munster Blackwater. And also plays a big part in youth development in his local fishing clubs.

Jan Eckmann (CH)

Jan was born in Switzerland where his passion for fishing started in his early childhood. You won’t find Jan in a fancy fly-fishing lodge. But maybe on a remote back-country river in New Zealand, Russia or Patagonia sight-fishing for brown trout in remote crystal-clear headwaters. During his fly-fishing adventures around the world Jan fell in love with the beautiful rivers of New Zealand almost a decade ago and he has returned to New Zealand’s back-country for months every year. With his fly rod in one hand, a survival kit in the other and a rucksack on his back he is willing to take the risk of the unknown and has walked the length of New Zealand and has spent weeks in the wilderness. Jan is a certified FFI Instructor and if he is not fly-fishing he is either in the boxing ring, skydiving or working as a partner of a Multy Family Office Business in Bern, Switzerland. Follow Jan’s adventures on Instagram: @1757_eckmann.

Javier Pena (ES)

I was born in Madrid, capital city of Spain in 1976, where I currently reside. I started fishing and fly tying my own flies at age of 14, something that really soon became more than just a hobby but a great passion and a way of living. I consider myself a restless fisherman, always in constant evolution and looking for new challenges, this has got me chasing all type of species and to dominate all types of techniques with the rod, being dry fly fishing, tandem and euronymph, the one I use the most. Although, I recognize that one of my biggest weaknesses is sight-fishing, this is something that makes me do great follies. At the moment I colaborate with one of the most important fly fishing stores in Spain, where I teach fly tying courses, fishing techniques, guided fishing and adviser in everything related to fly fishing of salmonids and cyprinids. You can see even more on my facebook page “Javier Peña” or instagram @javitralla.